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Making difficult

ideas simple

What’s the difference between
a good player and a great player?

Our programs provide players with learning experiences that will improve their understanding of the game, and ultimately their performances on the pitch. We focus on developing two main areas:

  • Elite mentality
  • Game intelligence

These are areas of the game that are too often overlooked. Partly because coaches lack the understanding or indeed the ability to communicate such difficult concepts into simple terms. We are confident that we create an impactful, powerful learning experience for each individual.


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UC Academy

Renews automatically. Cancel anytime.

  • Under 12-16 years old
  • £19.99 per month after 30 days
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Player Podium
  • Pro Players
  • Bespoke pricing
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  • We support any coaching level
  • £14.99 per month

What players and parents are saying

“James is without doubt one of the best coaches and leaders I’ve worked with in my coaching career. James’ passion, knowledge of the game and attention to detail results in the perfect learning environment for both coaches and players. His enthusiasm to teach, mentor and constantly guide has been extremely beneficial to all, myself included. The thorough planning and delivery of all coach education sessions provided by James enabled myself the rest of the coaches to see major developments. Excited to work with James again in the future”

Laurence Gaughan
Former Liverpool FC, Celtic FC, Oxford United and Republic of Ireland U21's player; Perth Glory and Liverpool FC coach

“I had the privilige to collaborate with James as part of the LFC E.L.I.T.E.S. programme in Scandinavia. The programme introduced innovative thoughts on the intersection between football and management associated with the values of Liverpool FC. James excelled in his role as instructor on and off the football pitch and demonstrated fantastic capabilities as a communicator and to develop people’s interpersonal and football skills while doing so in a positive, personal manner.”

Kenneth Cortsen
Asst. Professor in Sport Management, UCN & elite football coach (UEFA A-license), Aalborg BK/AaB, Denmark

“Having your own football philosophy is great, but if you don’t understand the associated tactical concepts how can you ever hope to transfer these to the players? James breaks tactics down into bite size chunks, fitting together to form an overall game concept. This make information transfer to players effective. The results we have achieved  in a short amount of time are evidence to James ability as a first class coach educator”.

Gavin Whitney
Liverpool FC International Academy Senior Coach

…his confidence, awareness and communication went through the roof this year and he’s becoming a real leader on and off the pitch.
You guys should take a lot of credit with this as the UC Academy has been great for him. I really appreciate what you guys are doing, thanks again.

UCA Parent #1

My daughter has been doing the Underground coaching course for the past 12 months. We have found it to be amazing not only in improving her tactical ability and knowledge, it has also greatly improved her understanding of the mentality aspects of the game and in general life off the pitch.

UCA Parent #2